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The New York City Lead Outreach Campaign

The New York City Lead Outreach Campaign is a multi-level collaborative that seeks to increase public knowledge in New York City on childhood lead poisoning, its prevention, and the remedy of existing threats. Through the use of media, workshops, and dissemination of information that is multi-lingual and culturally competent, WE ACT’s lead outreach campaign aims to reduce risk in the built environment and heighten awareness of new City regulations and procedures for addressing lead hazards and children’s environmental health in eight NYC communities with high levels of childhood lead poisoning.

The work of ending childhood lead poisoning cannot be accomplished by any one organization. WE ACT partners with 12 community-based organizations and 2 government agencies – each selected for their resources, reach and institutional commitment – to implement the Lead Outreach Campaign. Since January 2007, the Campaign has reached almost 20,000 individuals in the target communities where childhood lead poison prevention is most crucial through distribution of campaign materials, targeted media and ongoing outreach at health fairs, schools, community organizations and tenant/landlord groups.

What does the NYC Lead Outreach Campaign Do?

The NYC Lead Outreach Campaign (“The Campaign”) is a two-year citywide project designed to:

  • Increase public knowledge about childhood lead poisoning
  • Inform residents about ways to prevent exposure to lead
  • Help correct housing and health problem linked to lead

Why Should I be Concerned about Lead?

Lead is a toxic substance that is harmful to the body. It’s mostly found in chipped or crushed paint of old apartments built before 1978. Lead is especially harmful to children younger than age six.

Health effects linked to lead exposure include:

  • Delayed development of the brain
  • Learning difficulties
  • Behavioral problems

Long-term exposure to lead can possibly result in permanent damage to the body or even death.

What are the Goals of the Campaign?

The key goals of the Campaign include:

  • To raise awareness of the health effects of childhood lead poisoning
  • To provide tenants and owners with information on how to prevent and address lead hazards, including legal rights and responsibilities
  • To provide homeowners, landlords, and tenants with information about resources available to them

Who is the Campaign Reaching Out To?

People like you! The Campaign reaches out to

  • Renters
  • Homeowners
  • Immigrants
  • Representatives of community organizations
  • And many other New Yorkers

High-risk communities that the Campaign is targeting include:

The Bronx

  • Crotona-Tremont
  • Highbridge-Morrisania

Brooklyn

  • East Flatbush-Flatbush
  • Bedford Stuyvesant-Crown Heights
  • East New York

Manhattan

  • Washington Heights-Inwood
  • East Harlem
  • Central Harlem-Morningside Heights  

Partner Contact Information

New York City
 
(212) BAN-LEAD (212) 226-5323
 
(212) 863-8830
 
Community Healthcare Network                     
(866) CHN-8259
 
The Bronx
 
(718) 293-0727
 
(718) 590-2648                          
 
Metroplus Healthplan                                         
(212) 908-8600

Montefiore Lead Safe House
(718) 547-2789
 
Brooklyn
 
(212) 665-2600
 
(718) 940-8386
 
(718) 455-1100
 
Manhattan
 
(212) 932-0900

 

Goddard Riverside Community Center Single Stop 

(212) 694-7240

 

(212) 987-4422
 

Union Settlement Association
(212) 828-6000

Funding for the NYC Lead Outreach Campaign was made possible by the U.S. Department of Housing and Urban Development (Grant # NYLOR0025-06) 


State Senator Bill Perkins (then Councilmember Perkins) speaks at a press conference following the passage of Local Law 1 of 2004.

New York City Lead Outreach Campaign
Fact Sheet (PDF)

English

Haitian Creole / Kreyol

Spanish / Espanol

Preventing Childhood Lead Poisoning:
NYC's Local Law 1 (PDF)

English

Haitian Creole / Kreyol

Spanish / Espanol

Request for Lead Poisoning Prevention
Workshops and/or Materials (PDF)

English

Haitian Creole / Kreyol

Spanish / Espanol


A WE ACT Lead Campaign ad (in Spanish) inside a New York City bus.

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