The New York City Lead Outreach Campaign is a multi-level collaborative that seeks to increase public knowledge in New York City on childhood lead poisoning, its prevention, and the remedy of existing threats. Through the use of media, workshops, and dissemination of information that is multi-lingual and culturally competent, WE ACT’s lead outreach campaign aims to reduce risk in the built environment and heighten awareness of new City regulations and procedures for addressing lead hazards and children’s environmental health in eight NYC communities with high levels of childhood lead poisoning.
The work of ending childhood lead poisoning cannot be accomplished by any one organization. WE ACT partners with 12 community-based organizations and 2 government agencies – each selected for their resources, reach and institutional commitment – to implement the Lead Outreach Campaign. Since January 2007, the Campaign has reached almost 20,000 individuals in the target communities where childhood lead poison prevention is most crucial through distribution of campaign materials, targeted media and ongoing outreach at health fairs, schools, community organizations and tenant/landlord groups.
What does the NYC Lead Outreach Campaign Do?
The NYC Lead Outreach Campaign (“The Campaign”) is a two-year citywide project designed to:
Increase public knowledge about childhood lead poisoning
Inform residents about ways to prevent exposure to lead
Help correct housing and health problem linked to lead
Why Should I be Concerned about Lead?
Lead is a toxic substance that is harmful to the body. It’s mostly found in chipped or crushed paint of old apartments built before 1978. Lead is especially harmful to children younger than age six.
Health effects linked to lead exposure include:
Delayed development of the brain
Long-term exposure to lead can possibly result in permanent damage to the body or even death.
What are the Goals of the Campaign?
The key goals of the Campaign include:
To raise awareness of the health effects of childhood lead poisoning
To provide tenants and owners with information on how to prevent and address lead hazards, including legal rights and responsibilities
To provide homeowners, landlords, and tenants with information about resources available to them
Who is the Campaign Reaching Out To?
People like you! The Campaign reaches out to
Representatives of community organizations
And many other New Yorkers
High-risk communities that the Campaign is targeting include:
Bedford Stuyvesant-Crown Heights
East New York
- Central Harlem-Morningside Heights
Partner Contact Information
Montefiore Lead Safe House
Union Settlement Association
Funding for the NYC Lead Outreach Campaign was made possible by the U.S. Department of Housing and Urban Development (Grant # NYLOR0025-06)